博士毕业于华东师范大学文学与传媒专业，美国辛辛那提大学访问学者，具有社会学、传播学、政治学、设计学等多学科知识背景，以跨学科研究为专长，长期从事品牌策划与设计创新等研究与实践工作。主持国家社会科学基金艺术学项目和江苏省社会科学基金项目，出版专著《产品的视觉性与文化实践》，获江苏省哲学社会科学优秀成果二等奖，在文艺研究、装饰、艺术设计研究、美术与设计、艺术百家、山西大学学报、人文地理等CSSCI期刊上发表多篇论文，并有论文被人文复印报刊资料全文转载。

Bao Yixi is a Professor at the School of Design, Jiangnan University, doctoral supervisor. Her main research areas are design sociology, service and experience design, brand strategy and design innovation. She got her Ph.D. from East China Normal University, majoring in literature and media. Work as a Visiting Scholar at the University of Cincinnati, USA. With multidisciplinary knowledge background in sociology, communication, political science, and design, interdisciplinary research is her specialty. She engaged in brand planning, design innovation, and other research and practical work in the long term. She presided over the art project of the National Social Science Foundation and the Project of the Jiangsu Social Science Foundation, published the monograph "Product Visuality and Cultural Practice," and won the second prize in Jiangsu Philosophy and Social Sciences. Also, she published many papers in CSSCI journals such as Literary and Art Research, Decoration, Art Design Research, Art and Design, Artists, Journal of Shanxi University, Human Geography, and other high qualified journals. Moreover, some papers were reprinted in full by humanities photocopying newspapers and periodicals.